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Client

ActivoBank

Agency

VML Branding

Project

Brand update

Communication rules
Graphic development

Iconography

Card updates

ACTIVOBANK

In this project the challenge was to create communication rules for the brand in all its digital and printed media.

Updating the brand - adjusting the "simplifica" signature.

Use of colours and updating the brand's main blue.

Typographic usage rules.

Development of the "stroke" language and communication graphics.

Rules for the use of photography.

Standardisation of communication on social networks.

Iconographic development.

Updating cards - credit, debit, prepaid;

General updating of the brand on all its platforms.

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