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Client
ActivoBank
Agency
VML Branding
Project
Brand update
Communication rules
Graphic development
Iconography
Card updates
ACTIVOBANK
In this project the challenge was to create communication rules for the brand in all its digital and printed media.
Updating the brand - adjusting the "simplifica" signature.
Use of colours and updating the brand's main blue.
Typographic usage rules.
Development of the "stroke" language and communication graphics.
Rules for the use of photography.
Standardisation of communication on social networks.
Iconographic development.
Updating cards - credit, debit, prepaid;
General updating of the brand on all its platforms.
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